Why do I like such pointless gimmicks?

Recently I stumbled across another pointless gadget that I decided I wanted whilst looking at the London Design Museum awards. Admittedly I am not cool enough to actually regularly check  design websites, I found it on the Guardian website.

The Little Printer

I found the Little Printer, a gadget so cute and cool I immediately wanted one but had absolutely no idea why. It’s a gizmo with no obvious use, something that does something quite fun but ultimately, in the age of immediate digital information, useless.

The Little Printer is basically a till receipt printer with a nice little smily face that prints little snippets of information that you subscribe to. The makers claim it is like a mini newspaper you personalise. The gizmo receives data wirelessly from the “Bridge” that is connected to your router. You subscribe to different things to be printed in your regular printouts that can be set as often as you want. You Subscribe to different publications, puzzles, news feeds and you can sync it with your diary, to do list and your contact’s birthdays. You can even send and receive personal messages to your Little Printer provided your friends have an account with BergCloud, the company’s website.

You have a cute little printer giving you fun little 2 inch long messages. Imagine a fleet of small printers all over the house. It’s a bit like that scene in Back to the Future 2 when “Your’e Fired!” gets printed on little printers in every room isn’t it?

So, we have established that I kinda want one, but I have no idea why. It’s pointless, a gimmick, a needless creator of waste paper at a time when the world is trying to become paperless.

Now we come to the really shocking part. These launched at £200 (US $259)  they have now been reduced to £169 (US$219). Yes. I kid you not. I nearly swallowed my tounge! NZ$260 for …. a till receipt printer?!?? Whaaaaat??? Are you kidding me? I was expecting it to be say $30, $60at a real push. I can get a wireless  2 sided printer/fax/modem unit for less than one Little Printer that and I live in New Zealand where everything technological is astronomically expensive!

So, what do you think? An amazing innovation? A modern essential? Complete junk? I am really not sure. All I’m sure about is that it will have to get a whole lot cheaper if it is to succeed.

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2 Comments

Filed under Nerd, Toys, Uncategorized

2 responses to “Why do I like such pointless gimmicks?

  1. That does look completely pointless and stupid. Not to mention astronomically overpriced. It’s hard to find even the tiniest excuse to have one and use it on a regular basis enough to justify what they’re asking.

    I want it.

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